Prime ATC is now GraniteLeaf Cannabis! We are still the same great team, and we are excited to be transitioning to a new name and logo that reflect our commitment to New Hampshire.
Why did we make this change? Here are the details we provided to the media:
Prime ATC Changes Name to GraniteLeaf Cannabis
New Hampshire’s leading therapeutic cannabis company has adopted a new name that reflects its ongoing commitment to serving patients in the Granite State.
CHICHESTER: Prime Alternative Treatment Centers of New Hampshire, which operates therapeutic cannabis dispensaries in Chichester and Merrimack, announced this morning that it is changing its name to GraniteLeaf Cannabis. The announcement was made at the beginning of the company’s 7th “Cannaversary” celebration in Chichester. A new website will soon be launched at GraniteLeaf.com, and patients can expect a gradual transition to new signage and rebranded materials at the dispensaries.
GraniteLeaf Cannabis currently employs approximately 50 Granite Staters and is solely focused on serving patients in New Hampshire. The company is organized as a not-for-profit corporation, as required by the state’s therapeutic cannabis law, and it is independently operated by its New Hampshire leadership team, not affiliated with any outside company.
In June 2023, after seven years of service to New Hampshire patients, the state’s ATCs were authorized to begin serving visitors who are registered with therapeutic cannabis programs in another U.S. state or Canada. In July 2023, the company’s production facility in Peterborough was featured in The Keene Sentinel.
Statement from Keenan Blum, President and CEO: “Our team has worked hard over the last seven years to build a company that New Hampshire can be proud to call its own. This name change represents the next step in our evolution as we continue to serve as responsible pioneers of regulated cannabis in the Granite State. It has been gratifying and humbling to see the positive impact of therapeutic cannabis on patients, including many who have successfully transitioned away from their dependence on opioids. We are still the same hardworking team, and we are excited to be moving forward with a name that reflects our ongoing commitment to New Hampshire.”
“This name change represents the next step in our evolution as we continue to serve as responsible pioneers of regulated cannabis in the Granite State.”
Keenan Blum, President and CEO, GraniteLeaf Cannabis
3 Responses
Do you still give military discounts for Veterans? When I was checking out online, I noticed it wasn’t available as an option under payments or at the end of the order.
We are happy to offer a 10% veteran discount. It will apply to your order at the point of sale inside the dispensaries so there’s no need to worry if you can’t apply it online.
Love the name change, it sounds more down to Earth. “GraniteLeaf”, it is a little tough to remember at first.
My background is in Advertising, I also like; RockLeaf – GraniteGanja or N.H.M.C. NewHampshireMedicinalCannabis, but I’m sure GraniteLeaf will eventually catch on.